- Canadian Club Prohibition Website
Canadian club has an extremely rich history. Dating back to the prohibition era in the US, CC was the drink of choice for the bootleggers – none more famous than Al Capone. Al Capone had CC smuggled across the Detroit River and distributed all over the speakeasies in America. Due to the rise of speakeasy style bars in the US and Europe in the last couple of years we developed a campaign for Canadian Club that showcases the brand’s prominence during prohibition as the whisky of choice, tapping into this rising trend. Partnering with HBO’s primetime show Boardwalk Empire we developed a competition site where the winner was awarded a walk on part in the show.