We first built the Laphroaig website over 10 years ago, so the site was in urgent need of a refresh. We also had to update the code to .NET from ASP meaning that the new site had to be built from scratch.

We wanted to give the site a more modern feel without moving too far away from the handmade, traditional style that the Friends of Laphroaig know and love. Using the iconic Laphroaig tube as the basis for the design and a variety of beautiful background images taken on Islay, we’re confident that Laphroaig fans will be pleased with their new site.

Website

Canadian Club has an extremely rich history. Dating back to the prohibition era in the US, CC was the drink of choice for the bootleggers – none more famous than Al Capone. Al Capone had CC smuggled across the Detroit River and distributed all over the speakeasies in America.

Due to the rise of speakeasy style bars in the US and Europe in the last couple of years we developed a campaign for Canadian Club that showcases the brand’s prominence during prohibition as the whisky of choice, tapping into this rising trend.

iPhone App

The most common query on the Laphroaig website, Facebook page and Twitter is “where can I find Laphroaig?”

Creating an app that allows people to locate venues that serve/sell Laphroaig is not only great for consumers but also great for Laphroaig – the easier it is to find the product = the easier it is for consumers to purchase. The nature of the app also encourages conversation around the product and the venues, thus increasing awareness via social networking.